Customer Service Tools

Freshdesk vs Zoho Desk: Battle of the Customer Service Titans in 2023

Both Freshdesk and Zoho Desk have a 4.4/5 rating on G2. So, which one is the better alternative?

You’ll surely be left confused if you look at the reviews and ratings. This is because both players have their own space in the market. 

Freshdesk and Zoho Desk are customer support solutions that empower businesses to manage customer interactions, resolve issues promptly, and build long-lasting relationships. Both platforms’ robust capabilities and user-friendly interfaces have garnered significant attention and a loyal user base.

In this article, we will dive deep into the features, functionality, pricing, and overall suitability of Freshdesk vs Zoho Desk for different businesses. We’re here to share valuable insights to make an informed decision!

What is Freshdesk?

Girish Mathrubutham created Freshworks, the parent business of Freshdesk, in India in 2010. In order to support its quick growth and expansion, this top software company has constructed a variety of customer service tools and acquired millions of dollars throughout the years. 

This help desk platform lets you quickly address client requests and issues by combining discussions from email, chat, phone, help center, social media, etc. Your target audience has the option to self-serve, repetitive tasks can be automated, and team collaboration can be improved.  

With its rich features and user-friendly interface, Freshdesk stands out as a powerful tool for businesses of all sizes, offering a seamless support experience.

What is Zoho Desk?

Since its founding in 1996, Zoho Desk has introduced various software products to fulfill the demands of contemporary enterprises. Over 10,000 people work for the privately held corporation Zoho, which has offices worldwide. 

Zoho Desk is a customer support software that allows businesses to deliver satisfactory customer service experiences. 

With its wide array of features and customizable options, Zoho Desk stands out as a reliable and versatile tool for businesses of all sizes, ensuring streamlined management of customer support operations.

Features: Freshdesk vs Zoho Desk

Let’s begin with a comparison on the features offered by both these platforms. Here’s the feature comparison of Freshdesk vs Zoho Desk.

01. Ticket Management

Freshdesk and Zoho Desk have quite similar ticket management capabilities. Here are what they look like:

Freshdesk

  • Comes with a team inbox where your customer support team can track and manage support tickets from multiple channels in one place
  • Agent collision detection to ensure that only one agent is working on a ticket at a time
  • Set deadlines for your agents for ticket response and resolution
  • Ticket categorization, prioritization, and routing suggestions
  • Thank you detector for preventing the reopening of tickets
  • Automate repeated actions to perform multiple actions on a ticket with a single click

Zoho Desk

  • Omnichannel ticket management from a single shared inbox
  • Zoho’s instant messaging tool integration to deliver customer service through any popular channel
  • Create separate departments within your helpdesk based on product types, subscription levels, or any other criteria
  • Organize tickets based on time, status, priority or the level of the customer—VIP, new or normal
  • Integrate the helpdesk with Zoho CRM to get complete customer information
  • Options for direct assignment and round-robin assignment of tickets

02. Self-Service

Helping your customers, help themselves is the new norm. At least that is what the Super Office’s report says. Both Freshdesk and Zoho Desk are competent in providing self-service features for customer support. Here’s a Zoho Desk vs Freshdesk comparison on self-service features.

Freshdesk

  • Chatbot Freddy powered by AI delivers instant and precise answers to your customer queries leading to faster resolutions
  • Help widget that shows useful answers based on your customer’s current locations
  • Solution recommendations that enable customers to see the most appropriate solutions
  • Monitor the effectiveness of knowledge base articles over time and ask for comments from readers on your helppages.

Zoho Desk

  • Comes with Guided Conversations integration that lets you build self-service experiences via low code
  • ASAP plugin that lets you embed customer self-service features into the website or mobile app
  • Multi-brand companies can create separate help centers for each brand
  • Create a knowledge base that is searchable, editable, and trackable, as well

03. Automation

Your human agents can get burnt out but an automated system won’t and that’s exactly what today’s customer demands—customer service without interruption. Here’s a comparison of Freshdesk vs. Zoho Desk in terms of automation.

Freshdesk

  • Automatic ticket triaging is done by Freddy AI when it learns to automatically recommend ticket fields for new tickets based on data from your previous tickets
  • Intelligent ticket distribution that distributes tickets to agents according to their skill level, workload, or utilizing the round-robin method
  • Event and time-triggered automation that occurs when an event happens or a specific time has lapsed

Zoho Desk

  • Ticket assignment automation with which each ticket is automatically assigned to the agent best suited for it
  • Automatic notifications can be sent to customers and agents about updates on the tickets by setting up notification rules
  • Automation to avoid SLA violations. When SLA violations happen, Zoho Desk automatically assigns overdue tickets to the appropriate manager or agent.

04. Analytics and Insights

You would want to see how your agents are performing and what your customer service levels are. Here are the analytics and insight features by Freshdesk and Zoho Desk.

Freshdesk

  • In-built reports like response times, customer satisfaction, and agent performance
  • Freshdesk Analytics lets you customize or build your reports any way you want with low code efforts
  • Team dashboards that can also be customized to showcase custom metrics you want to see
  • With GoodData integration, you can create reports from scratch, notify administrators whenever there is a spike or decline in numbers, access extensive statistical measures, and more.

Zoho Desk

  • An overview dashboard that lets you see the big picture of all your tickets and their status
  • A “Headquarters” section for the managers to get all the data about how the team is performing
  • Time-based reports with metric data like First Response Time, Average Response Time, and Average Resolution Time, which can be filtered based on date, channel, or agent
  • Agent Scorecards that give complete information on the performance of each agent
  • Advanced analytics powered by Zoho Reports integration that lets you create your custom reports via an easy drag-and-drop builder

05. Customization

Freshdesk

  • Full CSS customization abilities that let you customize the look and layout of your support portal with ready-made themes
  • Customize agent roles by giving different permissions and access for actions according to the agent role and responsibilities
  • To implement workflows exclusive to your company, create and integrate custom apps.

Zoho Desk

  • Layouts that let you create specific fields for each department on your web forms
  • Rebrand your helpdesk by customization features like adding company logos, brand colors, or themes
  • Make your help center an extension of your brand by mapping it to your domain.

Customer Support: Freshdesk vs Zoho Desk

Customer support is extremely important, especially when your entire customer service operations depend on just one software. Here is a Freshdesk vs. Zoho Desk on how well these platforms do in terms of customer support.

Freshdesk

Freshdesk does not lag behind when it comes to customer support. Simple support channels like email, live chat, and contact numbers are available on the website. 

Freshdesk also does a great job of providing interactive customer support. You get access to a vast video library filled with pertinent information. You can watch interactive videos on various subjects, including building a multilingual knowledge base, using canned responses, and developing knowledge base articles. 

For new users to develop their abilities, Freshdesk also provides the Freshworks Academy. Users can have discussions with others and ask for help on the Freshworks community forum.

Zoho Desk

Zoho Desk’s customer support is available only five days a week. Still, it is a round-the-clock service during those days. Now, if your company is open every day of the week, this may be a serious problem. 

You must pay 20% to 25% of your license cost to receive premium or enterprise support (24-hour assistance). In addition, a technical account manager is only available with the Enterprise subscription.

Although you must pay extra for human assistance, you can still use Zoho’s comprehensive help center. Finding information on integrations, webinars, and the most recent product updates or features is possible. 

Lastly, Zoho Desk has email support, which may be less responsive.

Pricing: Freshdesk vs Zoho Desk

Freshdesk

Freshdesk has a forever-free plan for up to 10 agents. Apart from that, you can also get a 21-day free trial. Other pricing plans are:

Growth: $15/user/month. Provides fundamental features, including time monitoring, collision detection, help desk reporting, and more. 

Pro: $48/user/month. Comes with a few additional features like customizable CSAT surveys, custom objects, advanced filtering, etc.

Enterprise: $79/user/month. All Growth and Pro features, skill-based routing, email bots, article suggestions, social signals, and more are available. 

Zoho Desk

Zoho Desk also has a forever free plan limited to up to 3 agents. You can also get a 15-day free trial. The other pricing plans are:

Standard: $14/agent/month. Offers social and community channels, SLAs, customer happiness ratings, and more.

Professional: $23/agent/month. Comes with ten email channels, round-robin ticket assignment, agent collision detection, and more.

Enterprise: $40/agent/month. You can get Zia – Artificial Intelligence, Multi-Level IVR, Multi-Brand Help Center, scheduled reports, and more.

Freshdesk vs Zoho Desk: Which one is the best for you?

After seeing the list of capabilities of both platforms, you might want to know which is the best for you. We think it would be fair to say there is no clear winner here. Freshdesk and Zoho Desk have different capabilities that can be perfectly suited for different business needs. 

Freshdesk is for you if….

Are you willing to pay extra for features and great customer support? If yes, Freshdesk is a great help desk software for you. Freshdesk is also for you if you’re already in the Freshworks system.

We think Freshdesk is the perfect solution for small businesses wanting to scale their customer service. Freshdesk could also be great if you’re just starting because it has a forever free plan with more features than the Zoho Desk’s free plan.

While Freshdesk may be a little more expensive than Zoho Desk, it provides bang for the buck and is suitable for businesses of all sizes and shapes.

Zoho Desk is for you if…

If you’re already in the Zoho system, that means if you are already using their other apps, forms, Zoho CRM, or Sales IQ—Zoho Desk would be great for you! This way, you don’t have to go through the hassle of shifting from Zoho to Freshdesk.

Zoho Desk would be for you if you are an enterprise team but want the enterprise features at a lower cost. The enterprise plan at Zoho Desk is cheaper and comes with almost all enterprise features provided by Freshdesk.

Zoho Desk’s customer support and customization capabilities are not at par with Freshdesk. So if you can let that go, Zoho Desk is great for you!

FreshdeskZohoDesk
FeaturesTicket management
Automation
Self service
Analytics and Insights
Customization
Instant messaging
Zoho CRM integration
Ticket assignment automation
Headquarters for managers to get analytics
PricingPaid plans start at $15 per month.Paid plans start at $14 per month.
Ease of UseEasy to get started with it.Easy to set up but does have a learning curve.
IntegrationsWith popular tools but only at upper tier plansWith most popular tools as well as Zoho CRM.
Customer Support24/7 live chat and email supportAvailable only 5 days a week and pay extra for extra support.
Customer Reviews4.4 on G24.4 on G2
Comparison Table – Freshdesk vs Zoho Desk

Why is Helpwise a better alternative?

Freshdesk feels too expensive and you want better customer support than Zoho Desk? We have the right solution for you.

Enter: Helpwise.

Helpwise, is an even better option than Freshdesk or Zoho Desk. Here’s how it wins:

  • Affordable Pricing: When compared to both Freshdesk and Zoho Desk, Helpwise is more affordable. Helpwise starts at $12 and goes to $40. Whereas, Freshdesk starts at $15 and goes to $79. Zoho Desk starts at $14 and goes to $40.
  • Omnichannel Support: With Helpwise, you can provide omnichannel support using mulltiple shared inboxes. At Freshdesk, you have to pay extra for that. Even with Zoho Desk, a hefty amount has to be paid to use all the omnichannel support features.
  • In-built CSAT surveys: Both Freshdesk and Zoho Desk cannot provide inbuilt CSAT surveys, but Helpwise does that for you!

Helpwise provides most features Freshdesk or Zoho Desk offers at lower cost, with better customer support and easy setting up. What else could be better?

Still not convinced? Here is what users have said about us:

Helpwise is my everyday tool. I’ve tried many helpdesk services in the past, and they were either too complicated to use or too expensive. But helpwise is very super easy to use and the support system is just amazing. Continued development makes the helpwise software even better.”

I use Helpwise daily to support all incoming emails. The saved replies are amazing and the ability to make internal notes is great.”

Helpwise works just like other customer support software and it does more! You can create canned responses, automation rules, snooze or schedule a reply or email, make forms that can be embedded, integrate their own live chat widget, have an in-house file manager, and so much more! I really like the UI/UX of this app, it’s very modern-looking and easy to navigate. The onboarding was very easy for me. I was able to add a few inboxes in just a few minutes. I’m so glad I found Helpwise, it will be my go-to service for my customer support tasks.”

Try out Helpwise and its modern features for FREE by signing up here.

FAQs

What are the main differences between Freshdesk and Zoho Desk?

The main differences between Freshdesk and Zoho Desk are their features and pricing. Freshdesk comes with more features than Zoho Desk, but at the same time, it is more expensive as well. On the other hand, Zoho Desk is a more affordable option but may not come with as many features.

Which software is better suited for small businesses, Freshdesk or Zoho Desk?

Freshdesk is surely a more suited software for small businesses. This is because Freshdesk is simpler to use and set up. It comes with more features with only some price difference. Freshdesk also has a longer free trial period. The forever free plan also allows up to 10 users.

How do Freshdesk and Zoho Desk compare in terms of pricing?

Zoho Desk is the more affordable option. Whereas, Freshdesk is comparatively expensive.

Which software offers better customer support features, Freshdesk or Zoho Desk?

Freshdesk is a winner regarding customer support because you get free customer support 365 days a year and 24 hours a day. With Zoho Desk, customer support is only available five days a week unless you have the enterprise plan.

What are the key advantages and disadvantages of Freshdesk and Zoho Desk?

The key advantage of Freshdesk is its scalability. The disadvantage is the cost of the software. For Zoho Desk, the key advantage is the availability of a wide range of features at a low cost. The key disadvantage is the lack of great customer support.

Bani Kaur

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